Hi ladybug,
I sell on etsy.
I mostly got an etsy website to display what I made and how much I want to sell each item for. I made business cards with the my etsy website on it so that when people ask me about my jewelry, I can refer them to my website. I have alot of people that purchase jewelry from me without going through etsy. There are alot of people that sell jewelry on Etsy. Some say that if they relied solely on Etsy, that they wouldn't survive. Others sell a ton of jewelry on etsy. You can go on the site and search the forums if you haven't already done so and you can get alot of information that way.
Janine