10.06.2009 | Posted by Naomi Fujimoto

Vintage jewelry at mass-market retailers

Target has been offering limited-edition jewelry by big-name designers, but now there's a new twist in mass-market jewelry retailing: Club Monaco will be selling vintage jewelry at their Beverly Hills and New York stores. Interesting concept, given that most of the masses won't be able to obtain these one-of-a-kind pieces.

Last year, J. Crew sold 1970's Rolex watches. (I wasn't able to find any official press releases, but I did see this blog post with a screen shot.) I'm not sure whether they're continuing their vintage offerings, but their fall jewelry collection is gorgeous: pearls, crystals, chains, ribbons — and it looks very vintage-y.

And, if you don't live in New York or L.A., you can still find lots of mixed-media statement pieces at Club Monaco.

I'm curious to see how this vintage-at-the-mall trend develops.


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Comments

  • huntress7beads said:

    Hello,

    A question...are these truly one-of-a-kind? How does that work and is there confirmation that these are vintage,ie. makers marks and stamps for the metals?

    Curious hunter

    October 15, 2009 3:57 AM
  • Dragon Nana said:

    Retro jewelry and accessories have been popular for some time now. Interest in the genre spiked with the 'Pirates of the Caribbean' movies and continues with the release of more vampire flicks. It's the Renaissance-Faire-meets-Memento-Mori style; go to any craft event and you will find it in abundance.

    When you say 'vintage' do you mean actual antique items? Times must be really tough if people are selling off their heirloom jewelry in lots to high-end fashion houses. Or are these new pieces, created from designs of yesteryear?

    Also, in the parlance of purveyors of old stuff, note that the term 'vintage' is  currently used to describe anything from the 1950s and older. It might mean a Victorian pendant -- or a Roy Rogers wristwatch!!

    October 17, 2009 11:18 AM
  • Naomi Fujimoto said:

    I don't know how these retailers define "vintage," but the Club Monaco pieces come from antique fairs around the country and are sold in just a few stores, so I think it's possible that they are truly one-of-a-kind. I wouldn't feel comfortable buying a refurbished Rolex, though!

    November 3, 2009 5:04 PM
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