We ran a short Q&A about Lady Bug Beads — our second "Favorite Bead Store" winner — in the September issue of BeadStyle. Here is the Lady Bug profile with the info we had to trim for space.
Congratulations, Lady Bug Beads!
In her store, Lady Bug Beads, Susan Rabbitt has created a haven for beaders. “I always feel like I’m around friends. Everyone is helpful and cheerful,” said customer Carol Cook, from St. Louis, Mo.
That sentiment was echoed by the 102 happy customers who put Lady Bug Beads in the top six finalists of ’s “Favorite Bead Store” competition. Below is part of our Q&A with Susan.
When did you open Lady Bug Beads?
S.R.: We opened in August of 2003. I had been scouring craft stores and the few small bead shops in the area and was not able to fill my need for seed beads. With a lot of research and a business background, I decided to open the store. My husband — who is my biggest supporter — said, if you’re going to do it, do it big. So that’s what I did.
What kinds of classes do you offer?
S.R.: We teach the basics of stringing and earring wire wraps every day in our shop. Most Saturday mornings we have a free class. It varies from week to week, but it is always a technique that is a step above the basics. Our customers are welcome to watch and get free directions, or they can buy some beads and play along. This has become very popular; 6 to 30 people show up. We also teach the basic stitches by appointment for $25, including peyote, herringbone, spiral rope, square stitch, right angle weave and corralling. Our scheduled classes are more advanced seed bead projects taught by some of our employees and other national instructors.
Are you a beader? What kinds of things do you do?
S.R.: Of course I’m a beader. I can’t imagine anyone owning a bead shop and not knowing how to bead. I love to use seed beads. I compare beading to a good book — if it’s not thick enough it can’t have much of a plot, therefore if a piece of jewelry doesn’t take me 10 hours to complete it can’t be much fun!
What about Lady Bug Beads are you most proud of?
S.R.: I’m proud of the creative staff that I have and of the many customers who keep us on our toes to create more designs.
What is your customer service philosophy?
S.R.: We want to make everyone who walks in the door become as addicted to beading as we are. If we don’t have fun beading, they won’t.
How are you handling challenging economic times?
S.R.: I don’t consider the last year and half any more challenging than the first five years. The only way you can keep a business viable is to get people in the door. My main focus is to think of new marketing ideas to do that. We changed from postcard mailings to email blast about 1½ years ago. This was a big savings and also allows us to have an immediate sale or promotion. We have several different events through out the year. We have Open Houses three times a year. We have Bead Art in our parking lot twice a year. (This is when we give our customers a free space to sell their beadwork) We do a yard sale in July which is always well attended and we recently started doing “Green Bag” promotions. We also do periodic sales on different categories in the shop.
What is the most frequently asked question from new beaders who come into your store?
S.R.: The most frequently asked question is “Where do I start?” Since the choices are sometimes overwhelming to new customers, we suggest that they bring in a specific piece of clothing to match of something they have seen in a magazine. This helps to give them a focus.
Anything that you’d like BeadStyle readers to know that we didn’t ask?
S.R.: A unique thing that we do in our shop is to photocopy any of the finished pieces that we have so customers can use them as patterns. We are constantly creating new designs so there is always something new to inspire them.
7616 Big Bend Blvd.
St. Louis, MO 63119
314.644.6140
ladybugbeads.net
ladybugbeads@sbcglobal.net