
You’ve perfected your technique, polished your designs and have gotten positive reviews from friends and family. Now, you want to test the waters and try to sell your creations. There are a few things you will have to tackle:
1. Choosing a name: Try to come up with something that really describes what you offer. For example, my business’ name is BEADZ. I am a beader, not a silversmith, gem cutter or bead maker. My name defines the product I offer.
2. Getting a business license and/or sales tax license (depending on the requirements in your locale): Check with your state’s Department of Treasury.
3. Finding available arts and crafts shows: Start early, as some shows want applications received by the end of January for the upcoming spring/summer show season. Check with the Chamber of Commerce in towns you are interested in, check online craft show directories, talk to other vendors to get the “scoop” on the shows, and keep an eye on the classifieds in your local newspaper.
4. Displaying your wares: You will need to make an initial investment for displaying your jewelry. Needs may include tables, tablecloths, shelving units, jewelry display items, a tent for outdoor shows and lighting (a must for indoor shows). And don’t forget bags and gift boxes for your customers to carry things home in.
5. Transporting your stuff: You may need things like a vehicle large enough to carry everything, tote bags, roller bags, storage containers, and hand carts.
6. Promoting your creations: Business cards, table signs, large booth signs, a mailing list form, custom price tags and printed schedules listing your upcoming shows are all possibilities.
7. Sales processing: A merchant account so you can accept credit cards, receipt books, and a cash box with plenty of change!
8. Technology: If you want to develop a website, you need a domain name, a web hosting service, a good camera (great pictures equal great sales), website building software and photo editing software.
Most of all, have fun! You can’t do it all at once, and your business will constantly evolve and change.
I’m sure I’ve forgotten a million things, so please chime in with the things you use to sell your wonderful jewelry.